WHY 4SiGHT?

Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.

DUBAI Office
  • Address:4SiGHT Research & Analytics
    Office 201
    SABA Tower 1,
    Jumeirah Lakes Tower (JLT),
    Dubai, UAE
  • Phone:+971 4 4548601
KSA
  • Address: Office 3 & 4, 1st Floor,
    Sercon Building 10, Olaya,
    Mousa bin Nusair Street,
    Riyadh, KSA
  • Phone: +966 11 4507622
JEDDAH Office
  • Address:4SiGHT Research & Analytics
    Al Eqtessad Building, 5th Floor
    King Fahad Road (Sitteen Street),
    After Al Falak Roundabout (North),
    Jeddah, Saudi Arabia
  • Phone:+966 12 6903389


4SiGHT offers a full range of qualitative and quantitative methodologies through their in-house methodology and domain experts.

We use qualitative or quantitative methodologies independently or jointly depending on the need of the project. Having in-house resources for both methodologies gives us an advantage in integrating research findings involving multiple methodologies.

Qualitative methodologies are used to:

  • Develop an initial understanding of an issue or problem
  • Look for a range of ideas and feelings about something
  • Understand different perspective between groups and categories of people
  • Uncover underlying motivations and factors that influence decision making and opinions
  • Explain findings from a quantitative study
  • Provide information needed to design a quantitative study

Quantitative methodologies are used to:

  • Recommend a final course of action
  • Find whether there is consensus on a particular issue
  • Project results to a larger population
  • Identify evidence regarding course-and-effect relationships
  • Describe characteristics of relevant groups of people
  • Test specific hypotheses and examine specific relationships
  • Identify and size market segments

Qualitative methodologies used by 4SiGHT

Quantitative methodologies used by 4SiGHT