METHODOLOGIES

4SiGHT offers a full range of qualitative and quantitative methodologies through their in-house methodology and domain experts. We use qualitative or quantitative methodologies independently or jointly depending on the need of the project. Having in-house resources for both methodologies gives us an advantage in integrating research findings involving multiple methodologies.

QUALITATIVE METHODOLOGIES

QUANTITATIVE METHODOLOGIES

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Develop an initial understanding of an issue or problem

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Look for a range of ideas and feelings about something

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Understand different perspective between groups and categories of people

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Uncover underlying motivations and factors that influence decision making and opinions

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Explain findings from a quantitative study

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Provide information needed to design a quantitative study

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Recommend a final course of action

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Find whether there is consensus on a particular issue

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Project results to a larger population

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Identify evidence regarding course-and-effect relationships

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Describe characteristics of relevant groups of people

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Test specific hypotheses and examine specific relationships

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Identify and size market segments

DIGITAL METHODOLOGIES

4SiGHT offers a full range of qualitative and quantitative methodologies through their in-house methodology and domain experts. We use qualitative or quantitative methodologies independently or jointly depending on the need of the project. Having in-house resources for both methodologies gives us an advantage in integrating research findings involving multiple methodologies.