Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Nagarajan has about 5 years of experience in marketing research and consulting, specialized in Quantitative research. Prior to research, Nagarajan had the worked with the leading private bank in India.
His quantitative exposure is across diverse categories like beverages, banking & finance, real state, personal care, home care & foods etc. As a market researcher, he was in charge of a large scale U&A study aimed at understanding the beverages market in India with extensive field work spanning 28 Cities for a period of 1 year.
He is analytically curious and was actively involved in developing a Brand Equity matrix for Real estate developers in UAE whose methodology was later adopted to other categories.
He has triple masters in Biotechnology, Management and Psychology.