Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Richa brings in over 12 years of experience spanning across qualitative research, client servicing and teaching. She has been working with 4SiGHT since 2012.
Richa has worked closely on qualitative research projects covering usage and attitude, segmentation, concept development and testing, brand equity, creative evaluation, market understanding etc. involving a mix of methodologies like focus group discussions, couple interviews, in-depth interviews, ethnography research.
She has exposure to different sectors covering banking & financial, FMCG, telecom, retail, dairy, hospitality sectors, real-estate and government.
Richa has a degree in Economics and has done courses in understanding Human Psychology.