City Development – 4Sight https://4sightglobal.com/saudi-arabia Our insight drives your foresight Tue, 21 Jan 2020 10:34:17 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.18 Large scale event satisfaction research and assess it’s impact on brand equity https://4sightglobal.com/saudi-arabia/the-client-a-large-government-economic-city/ Sun, 03 Mar 2019 06:30:01 +0000 http://beta.enhdemo.com/4sight/website/?p=2280 The post Large scale event satisfaction research and assess it’s impact on brand equity appeared first on 4Sight.

]]>

Large scale event satisfaction research and assess it’s impact on brand equity

Sector- Real Estate

Business Practice- Customer Experience

The Need

The client, a large government economic city, was organizing a mega event that includes international golf tournament with participants being World renowned golfers and also conduct concerts, cultural and entertainment activities at their premises.

Towards this, a need was generated to measure the satisfaction with this entire event (Golf tournament + other activities) amongst different stakeholders – Golf enthusiasts, High profile individuals, Saudi families and Partners / Sponsors & International Media was

Our Approach

Online interviews were conducted with the target segment. The customized survey was conducted amongst the target group.

The Outcome

  • Activation and high-end experiences have resulted in the single best contributor to our brand
  • Very high satisfaction, recommendation, contact/lead generation, and brand building
  • Majority of the customers were found to be ‘extremely satisfied’ with their event experience

The post Large scale event satisfaction research and assess it’s impact on brand equity appeared first on 4Sight.

]]>