The client would like to be the employer of choice in the region and have satisfied employees, who would impact motivation, engagement and in turn loyalty

All employees were targeted across business line, experience, job function, gender and nationality across the region covering Saudi Arabia, Oman, Kuwait, Bahrain and UAE.

Online interviews were done amongst the client’s employees.

The research helped the client’s HR team in identifying areas of satisfaction and dissatisfaction among employees. Other key evaluation metrics included recommending the client for the future prospects, the optimism of own future within the company, their pride in working with the company and finally arriving at the Employee Engagement Index.

To test the new product concepts of Organic Dairy milk

A Qualitative concept testing study to evaluate the new concepts around organic milk. Two distinct concepts were tested among their target customers.

Design: Focus Group Discussions among mothers across the specific age groups. Saudi nationals, consumers of dairy products like Milk, Laban, UHT milk and Yoghurt categories. Regular users of Organic food and consumers who are health conscious and like to shift to Organic food for health benefits.

The research helped the client measure consumer acceptance levels of the concepts in terms of basic appeal and motivation, value, rational benefits, synergy, relevance, and differentiation. It also helped identify if the brand is perceived as an innovative brand.

The research helped the client to expand their product portfolio and drive new sales growth beyond the existing arena of dairy products offered in the market.

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