SHABREEN FIROZ
Associate Manager - Insights
Shabreen has been working as Research Executive at 4SiGHT Research since 2012 in the qualitative research.
She has worked on research projects covering usage and attitude, value proposition development, ethnography, concept development and testing, product testing, ad pre-testing, brand assessment.
She has exposure to different sectors covering banking & financial, telecom, FMCG, dairy, retail, hospitality, real-estate and government.
Shabreen is a graduate and is undergoing a post graduate course in marketing research.