Methodologies

4SiGHT market research company Saudi Arabia offers a full range of qualitative and quantitative methodologies through their in-house methodology and domain experts. We use qualitative or quantitative methodologies independently or jointly depending on the need of the project. Having in-house resources for both methodologies gives us an advantage in integrating research findings involving multiple methodologies.

QUALITATIVE METHODOLOGIES

QUANTITATIVE METHODOLOGIES

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Develop an initial understanding of an issue or problem

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Look for a range of ideas and feelings about something

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Understand different perspective between groups and categories of people

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Uncover underlying motivations and factors that influence decision making and opinions

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Explain findings from a quantitative study

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Provide information needed to design a quantitative study

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Recommend a final course of action

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Find whether there is consensus on a particular issue

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Project results to a larger population

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Identify evidence regarding course-and-effect relationships

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Describe characteristics of relevant groups of people

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Test specific hypotheses and examine specific relationships

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Identify and size market segments

DIGITAL METHODOLOGIES

4SiGHT offers a full range of qualitative and quantitative methodologies through their in-house methodology and domain experts. We use qualitative or quantitative methodologies independently or jointly depending on the need of the project. Having in-house resources for both methodologies gives us an advantage in integrating research findings involving multiple methodologies.

To find out more about conducting qualitative research in Saudi Arabia please reach out to one of our marketing research consultants at +966 11 4507622 or +966 12 6903389