{"id":359,"date":"2018-12-26T12:30:33","date_gmt":"2018-12-26T08:30:33","guid":{"rendered":"http:\/\/beta.enhdemo.com\/4sight\/website\/?page_id=359"},"modified":"2020-10-27T13:05:33","modified_gmt":"2020-10-27T09:05:33","slug":"solutions-4sight-neuro","status":"publish","type":"page","link":"https:\/\/4sightglobal.com\/saudi-arabia\/solutions-4sight-neuro\/","title":{"rendered":"NeuroLab &#038; Behavioural Science"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading text=&#8221;NEUROLAB &amp; <b>BEHAVIOURAL SCIENCE<\/b>&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"hr-thin style-line hr-left\" style=\"width: 100px;border-color: #92d51c;border-top-width: 1px;\"><\/div>[vc_empty_space height=&#8221;20&#8243;][vc_custom_heading text=&#8221;OVERVIEW&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]It\u2019s the age of behavioural economics. Economics that is driven by human irrationality. Consumers say one thing and then do something completely different. The reason is hidden in our subconscious. This is why, analyzing both Explicit (system 2 &#8211; rational responses) and Implicit (system 1 \u2013 unconscious mind, emotional responses) is important. Combining the best of these two worlds would gets us the complete picture that helps make business decisions based on real customer insights.<\/p>\n<p>Combining insights from both System 1 &amp; System 2 is especially great for\u2026[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;neuro&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;428&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][vc_custom_heading text=&#8221;ADVERTISING<br \/>\nRESEARCH&#8221; font_container=&#8221;tag:h5|font_size:15px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;429&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][vc_custom_heading text=&#8221;BRAND<br \/>\nRESEARCH&#8221; font_container=&#8221;tag:h5|font_size:15px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;430&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][vc_custom_heading text=&#8221;CATEGORY<br \/>\nRESEARCH&#8221; font_container=&#8221;tag:h5|font_size:15px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;431&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][vc_custom_heading text=&#8221;PRODUCT OR<br \/>\nPACKAGE TESTING&#8221; font_container=&#8221;tag:h5|font_size:15px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row el_class=&#8221;neuro&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;432&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][vc_custom_heading text=&#8221;CUSTOMER EXPERIENCE<br \/>\nRESEARCH&#8221; font_container=&#8221;tag:h5|font_size:15px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;433&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][vc_custom_heading text=&#8221;UX\/UI<br \/>\nRESEARCH&#8221; font_container=&#8221;tag:h5|font_size:15px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;434&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][vc_custom_heading text=&#8221;EMPLOYEE<br \/>\nRESEARCH&#8221; font_container=&#8221;tag:h5|font_size:15px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;435&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][vc_custom_heading text=&#8221;WEBSITE<br \/>\nTESTING&#8221; font_container=&#8221;tag:h5|font_size:15px|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][vc_custom_heading text=&#8221;SOLUTION&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]NeuroLab is your one-stop solution for a full-cycle neuromarketing research. It allows you to collect data via surveys, eye tracking, EEG, emotions measurement and mouse tracking all at once. 4SiGHT has its own NeuroLab suite to conduct research in UAE, Saudi Arabia and other countries within our region.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space][vc_single_image image=&#8221;457&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;pointsee&#8221;][vc_column]<h5 id=\"uvc-type-wrap-5641\"  data-ultimate-target='#uvc-type-wrap-5641'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uvc-type-wrap  ult-adjust-bottom-margin ult-responsive  uvc-type-align-left  uvc-wrap-16399170176a006cefaab03\" style=\"font-weight:bold;text-align:left;\"><span  data-ultimate-target='#uvc-type-wrap-5641 .mycustfancy'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"ultimate-typewriter-prefix mycustfancy ult-responsive\" style=\"font-weight:normal;color:#96c93e; text-transform: unset;\">NeuroLab: Eye Tracking: Discover what customers - <\/span><span id=\"typed-16399170176a006cefaab03\" class=\"ultimate-typed-main \" style=\"color:#01a1dd; text-transform: unset;\"><\/span><script type=\"text\/javascript\"> \n\t\t\t\t\t\tjQuery(function($){ \n\t\t\t\t\t\t\t$(document).ready(function(){\n\t\t\t\t\t\t\t\tif( typeof jQuery(\"#typed-16399170176a006cefaab03\").typed == \"function\"){\n\t\t\t\t\t\t\t\t\t$(\"#typed-16399170176a006cefaab03\").typed({\n\t\t\t\t\t\t\t\t\t\tstrings: [\"SEE\"],\n\t\t\t\t\t\t\t\t\t\ttypeSpeed: 35,\n\t\t\t\t\t\t\t\t\t\tbackSpeed: 0,\n\t\t\t\t\t\t\t\t\t\tstartDelay: 200,\n\t\t\t\t\t\t\t\t\t\tbackDelay: 1500,\n\t\t\t\t\t\t\t\t\t\tloop: true,\n\t\t\t\t\t\t\t\t\t\tloopCount: false,\n\t\t\t\t\t\t\t\t\t\tshowCursor: true,\n\t\t\t\t\t\t\t\t\t\tcursorChar: \"|\",\n\t\t\t\t\t\t\t\t\t\tattr: null\n\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t});\n\t\t\t\t\t<\/script><\/h5>[vc_column_text]90% of the information we perceive is visual. Our experiences, including retail experiences are mostly visual. Eye Tracking delivers high-quality precise data about customer perceptions of products and advertisement material.<\/p>\n<p>Data is presented in form of visuals \u2013 heat maps, gaze plots, opacity maps. You can also get statistics on areas of interest you select. Eye Tracking is effective for testing videos, websites, packaging, images, product shelves, design layouts, etc.[\/vc_column_text]<h5 id=\"uvc-type-wrap-3002\"  data-ultimate-target='#uvc-type-wrap-3002'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uvc-type-wrap  ult-adjust-bottom-margin ult-responsive  uvc-type-align-left  uvc-wrap-1257799326a006cefaae08\" style=\"font-weight:bold;text-align:left;\"><span  data-ultimate-target='#uvc-type-wrap-3002 .mycustfancy'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"ultimate-typewriter-prefix mycustfancy ult-responsive\" style=\"font-weight:normal;color:#96c93e; text-transform: unset;\">NeuroLab: Brain Activity, EEG: Discover how customers - <\/span><span id=\"typed-1257799326a006cefaae08\" class=\"ultimate-typed-main \" style=\"color:#01a1dd; text-transform: unset;\"><\/span><script type=\"text\/javascript\"> \n\t\t\t\t\t\tjQuery(function($){ \n\t\t\t\t\t\t\t$(document).ready(function(){\n\t\t\t\t\t\t\t\tif( typeof jQuery(\"#typed-1257799326a006cefaae08\").typed == \"function\"){\n\t\t\t\t\t\t\t\t\t$(\"#typed-1257799326a006cefaae08\").typed({\n\t\t\t\t\t\t\t\t\t\tstrings: [\"REACT\"],\n\t\t\t\t\t\t\t\t\t\ttypeSpeed: 35,\n\t\t\t\t\t\t\t\t\t\tbackSpeed: 0,\n\t\t\t\t\t\t\t\t\t\tstartDelay: 200,\n\t\t\t\t\t\t\t\t\t\tbackDelay: 1500,\n\t\t\t\t\t\t\t\t\t\tloop: true,\n\t\t\t\t\t\t\t\t\t\tloopCount: false,\n\t\t\t\t\t\t\t\t\t\tshowCursor: true,\n\t\t\t\t\t\t\t\t\t\tcursorChar: \"|\",\n\t\t\t\t\t\t\t\t\t\tattr: null\n\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t});\n\t\t\t\t\t<\/script><\/h5>[vc_column_text]EEG (Brain Activity) is the method of recording electrical activity generated by the brain. EEG measures brain activity, giving you more insights to how people react to your product. Consumer attention levels are measured and recorded, while he\/she is viewing preselected materials. Data output in form of a graph shows you how focused customers are at each particular moment of viewing the product \u2013 whether the consumer\u2019s attention to the stimuli was high or low. EEG is effective for testing videos, websites, advertisements and marketing messages.[\/vc_column_text]<h5 id=\"uvc-type-wrap-9263\"  data-ultimate-target='#uvc-type-wrap-9263'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uvc-type-wrap  ult-adjust-bottom-margin ult-responsive  uvc-type-align-left  uvc-wrap-20027423456a006cefaae6f\" style=\"font-weight:bold;text-align:left;\"><span  data-ultimate-target='#uvc-type-wrap-9263 .mycustfancy'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"ultimate-typewriter-prefix mycustfancy ult-responsive\" style=\"font-weight:normal;color:#96c93e; text-transform: unset;\">NeuroLab: Emotion Measurement: Discover what customers - <\/span><span id=\"typed-20027423456a006cefaae6f\" class=\"ultimate-typed-main \" style=\"color:#01a1dd; text-transform: unset;\"><\/span><script type=\"text\/javascript\"> \n\t\t\t\t\t\tjQuery(function($){ \n\t\t\t\t\t\t\t$(document).ready(function(){\n\t\t\t\t\t\t\t\tif( typeof jQuery(\"#typed-20027423456a006cefaae6f\").typed == \"function\"){\n\t\t\t\t\t\t\t\t\t$(\"#typed-20027423456a006cefaae6f\").typed({\n\t\t\t\t\t\t\t\t\t\tstrings: [\"FEEL\"],\n\t\t\t\t\t\t\t\t\t\ttypeSpeed: 35,\n\t\t\t\t\t\t\t\t\t\tbackSpeed: 0,\n\t\t\t\t\t\t\t\t\t\tstartDelay: 200,\n\t\t\t\t\t\t\t\t\t\tbackDelay: 1500,\n\t\t\t\t\t\t\t\t\t\tloop: true,\n\t\t\t\t\t\t\t\t\t\tloopCount: false,\n\t\t\t\t\t\t\t\t\t\tshowCursor: true,\n\t\t\t\t\t\t\t\t\t\tcursorChar: \"|\",\n\t\t\t\t\t\t\t\t\t\tattr: null\n\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t});\n\t\t\t\t\t<\/script><\/h5>[vc_column_text]Emotions are the key to the effectiveness of an advertisement. Emotions measurement shows you how your products or marketing materials make consumers feel &#8211; delighted, skeptical, angry\u2026? Facial coding allows to capture your consumer&#8217;s feelings once they are exposed to the product\/service. Data output shows the range of emotions consumers expressed, while looking at the advertisement, website, product, commercial, packaging, design layouts, etc.[\/vc_column_text]<h5 id=\"uvc-type-wrap-4813\"  data-ultimate-target='#uvc-type-wrap-4813'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uvc-type-wrap  ult-adjust-bottom-margin ult-responsive  uvc-type-align-left  uvc-wrap-9569647876a006cefaaeaf\" style=\"font-weight:bold;text-align:left;\"><span  data-ultimate-target='#uvc-type-wrap-4813 .mycustfancy'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"ultimate-typewriter-prefix mycustfancy ult-responsive\" style=\"font-weight:normal;color:#96c93e; text-transform: unset;\">NeuroLab: Mouse Tracking: Discover how customers - <\/span><span id=\"typed-9569647876a006cefaaeaf\" class=\"ultimate-typed-main \" style=\"color:#01a1dd; text-transform: unset;\"><\/span><script type=\"text\/javascript\"> \n\t\t\t\t\t\tjQuery(function($){ \n\t\t\t\t\t\t\t$(document).ready(function(){\n\t\t\t\t\t\t\t\tif( typeof jQuery(\"#typed-9569647876a006cefaaeaf\").typed == \"function\"){\n\t\t\t\t\t\t\t\t\t$(\"#typed-9569647876a006cefaaeaf\").typed({\n\t\t\t\t\t\t\t\t\t\tstrings: [\"BROWSE\"],\n\t\t\t\t\t\t\t\t\t\ttypeSpeed: 35,\n\t\t\t\t\t\t\t\t\t\tbackSpeed: 0,\n\t\t\t\t\t\t\t\t\t\tstartDelay: 200,\n\t\t\t\t\t\t\t\t\t\tbackDelay: 1500,\n\t\t\t\t\t\t\t\t\t\tloop: true,\n\t\t\t\t\t\t\t\t\t\tloopCount: false,\n\t\t\t\t\t\t\t\t\t\tshowCursor: true,\n\t\t\t\t\t\t\t\t\t\tcursorChar: \"|\",\n\t\t\t\t\t\t\t\t\t\tattr: null\n\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t});\n\t\t\t\t\t<\/script><\/h5>[vc_column_text]Mouse Tracking gives you accurate data on consumer online behaviour. Mouse movements and clicks show, if consumers choose to click on your banner ad, what they do next and when they leave the page.<\/p>\n<p>Data output is presented in a form of statistics based on your area of interest. It is a great way to understand noticeability of small elements, action buttons, links and make sure customers find what they are looking for.[\/vc_column_text]<h5 id=\"uvc-type-wrap-2186\"  data-ultimate-target='#uvc-type-wrap-2186'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uvc-type-wrap  ult-adjust-bottom-margin ult-responsive  uvc-type-align-left  uvc-wrap-7543615916a006cefaaeea\" style=\"font-weight:bold;text-align:left;\"><span  data-ultimate-target='#uvc-type-wrap-2186 .mycustfancy'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"ultimate-typewriter-prefix mycustfancy ult-responsive\" style=\"font-weight:normal;color:#96c93e; text-transform: unset;\">NeuroLab: Implicit Priming Test: Discover customers <\/span><span id=\"typed-7543615916a006cefaaeea\" class=\"ultimate-typed-main \" style=\"color:#01a1dd; text-transform: unset;\"><\/span><script type=\"text\/javascript\"> \n\t\t\t\t\t\tjQuery(function($){ \n\t\t\t\t\t\t\t$(document).ready(function(){\n\t\t\t\t\t\t\t\tif( typeof jQuery(\"#typed-7543615916a006cefaaeea\").typed == \"function\"){\n\t\t\t\t\t\t\t\t\t$(\"#typed-7543615916a006cefaaeea\").typed({\n\t\t\t\t\t\t\t\t\t\tstrings: [\"REACTION TIME\"],\n\t\t\t\t\t\t\t\t\t\ttypeSpeed: 35,\n\t\t\t\t\t\t\t\t\t\tbackSpeed: 0,\n\t\t\t\t\t\t\t\t\t\tstartDelay: 200,\n\t\t\t\t\t\t\t\t\t\tbackDelay: 1500,\n\t\t\t\t\t\t\t\t\t\tloop: true,\n\t\t\t\t\t\t\t\t\t\tloopCount: false,\n\t\t\t\t\t\t\t\t\t\tshowCursor: true,\n\t\t\t\t\t\t\t\t\t\tcursorChar: \"|\",\n\t\t\t\t\t\t\t\t\t\tattr: null\n\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t});\n\t\t\t\t\t<\/script><\/h5>[vc_column_text]How biased are you? Nobody wants to think and moreover admit publicly that he\/she has gender, race, age or any other biases. People lie and hide their real emotions. So how can we figure out the real attitude to things?<\/p>\n<p>With Implicit Priming Test, you can discover the consumer&#8217;s thoughts outside of conscious mind. It (IPT) is a subset of IRT approach (Implicit Reaction Time) that combines elements of the Semantic Priming Task and the Implicit Association Test. It allows the capturing and measurement of unconscious reactions to external stimuli. IPT helps to understand consumers real attitude to the test object by comparing the speed of response provision in combination with objects and various statements or characteristics.<\/p>\n<p>IPT is effective for testing \u2013 brand names, logos, symbols, products, packages, concepts, advertisements, celebrities, TV presenters, Actors, political personalities, etc.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;BENEFITS&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Make your consumer insights more intelligent, incisive and efficient with 4SiGHT NeuroLab, by simply adding this fast, reliable, affordable neuromarketing solutions! [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading text=&#8221;NEUROLAB &amp; BEHAVIOURAL SCIENCE&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_custom_heading text=&#8221;OVERVIEW&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]It\u2019s the age of behavioural economics. Economics that is driven by human irrationality. Consumers say one thing and then do something completely different. The reason is hidden in our subconscious. This is why, analyzing both Explicit (system 2 &#8211; rational responses) and Implicit (system&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neuromarketing company Saudi Arabia | 4Sight<\/title>\n<meta name=\"description\" content=\"4Sight is a leading Neuromarketing company in Saudi Arabia. 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