{"id":1291,"date":"2019-01-26T14:16:55","date_gmt":"2019-01-26T10:16:55","guid":{"rendered":"http:\/\/beta.enhdemo.com\/4sight\/website\/?p=1291"},"modified":"2020-01-21T14:41:16","modified_gmt":"2020-01-21T10:41:16","slug":"milk-usage-consumption-habits-in-ksa","status":"publish","type":"post","link":"https:\/\/4sightglobal.com\/saudi-arabia\/milk-usage-consumption-habits-in-ksa\/","title":{"rendered":"Milk usage and habits research in Saudi Arabia"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"hr-thin style-line hr-left\" style=\"width: 100px;border-color: #92d51c;border-top-width: 1px;\"><\/div>[vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;521&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;casw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;<b>Sector-<\/b> Education&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;<b>Business Practice-<\/b> Brand &amp; Communication&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;The Need&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Milk usage &amp; consumption habits in KSA[\/vc_column_text][vc_custom_heading text=&#8221;Our Approach&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]A two-stage Quantitative research, to map all the usage &amp; consumption occasions of evaporated milk, understand the consumer behavior with regards to various applications of evaporated milk (tea &amp; coffee whitening, milk-based cold beverage, cooking, desserts, \u2018as is\u2019 drinking), understand the interaction of evaporated milk with other milk formats (fresh, long life\/UHT, powder, sweetened condensed, coffee creamer).<\/p>\n<p>Design: Listing survey (random) to measure the penetration &amp; frequency of applications &amp; milk formats. Main survey (diary placement) to capture the consumption behavior of all the household members.<br \/>\n[\/vc_column_text][vc_custom_heading text=&#8221;The Outcome&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The research estimated the total volume of evaporated milk consumption, based on their household usage and classified them as heavy\/ medium\/ light users. It\u00a0also estimated the volume &amp; share of various applications for evaporated milk, by different day-parts \u2013 both at category &amp; brand level.<\/p>\n<p>The study also estimated the share of milk formats (by occasion &amp; by volume) across all the applications, to identify the growth opportunity for evaporated milk. It\u00a0helped construct the tea &amp; coffee consumption tree, to size the opportunity for whitened tea application and understand the key motivations.[\/vc_column_text][vc_custom_heading text=&#8221;Client Testimonial&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<em>\u201cThank you for the detailed report, with <\/em>holistic<em> assessment of our product across all occasions, applications &amp; milk formats. This study gives a very good perspective of opportunity areas for us in consolidating our position as a leader when it comes to tea whitening. We also see growth opportunity in other applications\u201d<\/em><\/p>\n<p><strong><em>Senior Research Manager<\/em><\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;521&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;casw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Sector- Education&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Business Practice- Brand &amp; Communication&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;The Need&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Milk usage &amp; consumption habits in&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,95,40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Milk usage and habits research in Saudi Arabia - 4Sight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4sightglobal.com\/saudi-arabia\/milk-usage-consumption-habits-in-ksa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milk usage and habits research in Saudi Arabia - 4Sight\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; 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