{"id":1299,"date":"2019-01-26T14:19:32","date_gmt":"2019-01-26T10:19:32","guid":{"rendered":"http:\/\/beta.enhdemo.com\/4sight\/website\/?p=1299"},"modified":"2020-01-21T14:41:19","modified_gmt":"2020-01-21T10:41:19","slug":"usage-attitudes-study-in-ksa","status":"publish","type":"post","link":"https:\/\/4sightglobal.com\/saudi-arabia\/usage-attitudes-study-in-ksa\/","title":{"rendered":"Usage & attitudes study for condiments category in Saudi Arabia"},"content":{"rendered":"

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<\/div>[vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector-<\/b> FMCG” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice-<\/b> Brand & Communication” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Usage & attitudes study in KSA[\/vc_column_text][vc_custom_heading text=”Our Approach” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]A two-stage Quantitative research, to measure the household penetration & frequency of consuming food products\/condiments, category consumption behavior, barriers, purchase behavior, brand awareness\/ usage\/ image, attitudes towards food\/ lifestyle\/ health & nutrition\/ shopping.<\/p>\n

Design: Listing survey (random) to measure the penetration & frequency of food condiments consumed at home. Main survey to capture the consumption & purchase diagnostics for food condiments.
\n[\/vc_column_text][vc_custom_heading text=”The Outcome” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]The research helped create a positioning strategy matrix for the client, based on the category drivers & current brand perceptions. The insights helped to understand the brand stature vis-\u00e0-vis competition and brand typology within each category.<\/p>\n

The consumer segmentation helped in sizing, profiling and prioritizing each segment for brand positioning & targeting. The study also provided inputs on preferred consumer promotions, leveraging the brand & quality credentials, developing superior functionality & emotional connect, communication inputs on bringing all the senses alive\/ health & nutrition\/ convenience, distribution & shelf impact.[\/vc_column_text][vc_custom_heading text=”Client Testimonial” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]\u201cExcellent report. <\/em>Great strategic piece of research with good story-telling. The proposed recommendations are useful and actionable.\u201d<\/em><\/p>\n

Marketing Manager<\/em><\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector- FMCG” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice- Brand & Communication” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Usage & attitudes study in KSA[\/vc_column_text][vc_custom_heading…<\/p>\n","protected":false},"author":1,"featured_media":2587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,41,90],"tags":[],"yoast_head":"\nUsage & attitudes study for condiments category in Saudi Arabia - 4Sight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4sightglobal.com\/saudi-arabia\/usage-attitudes-study-in-ksa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usage & attitudes study for condiments category in Saudi Arabia - 4Sight\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector- FMCG” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice- Brand & Communication” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Usage & attitudes study in KSA[\/vc_column_text][vc_custom_heading…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/usage-attitudes-study-in-ksa\/\" \/>\n<meta property=\"og:site_name\" content=\"4Sight\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-26T10:19:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-21T10:41:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2019\/01\/7-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#website\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/\",\"name\":\"4Sight\",\"description\":\"Our insight drives your foresight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/4sightglobal.com\/saudi-arabia\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/usage-attitudes-study-in-ksa\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2019\/01\/7-1.jpg\",\"width\":300,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/usage-attitudes-study-in-ksa\/#webpage\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/usage-attitudes-study-in-ksa\/\",\"name\":\"Usage & attitudes study for condiments category in Saudi Arabia - 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