[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”]
<\/div>[vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”
Sector-<\/b> Banking” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice-<\/b> Innovation & Product Development (IPD), Qualitative & Conjoint led Quantitative research” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]A core banking product in a fiercely competitive market has become largely generic and undifferentiated \u2013 driven mainly by price.<\/p>\nThe client wanted to cut through the clutter, enable the initiation of fresh conversations with the consumer.
\n[\/vc_column_text][vc_custom_heading text=”Our Approach” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]A \u00a0two-phased approach starting with an exploratory qualitative research phase that identified barriers, pain points, customer needs and a thorough evaluation of current alternatives. The insights thus generated fed into a rigorous quantitative research phase that was tasked with identifying the variables needed to generate a strong suite of products.<\/p>\n
An experimental design based upon Choice-Based Conjoint Analysis (CBC), and consisting of key variables and different levels were used to determine the product attributes that drove consumer choice. The analysis formed input into our easy-to-use custom-built simulator that allowed the client to examine multiple product propositions and configure a suite of products that would maximize consumer preference. Finally, Chi-Square Automatic Interaction Detection (CHAID) was used to identify the customer segments with the highest propensity to purchase the products[\/vc_column_text][vc_custom_heading text=”The Outcome” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]The research helped the client develop a compelling and differentiated offer driven by value added benefits \u2013 an extremely customer centric proposition. The research also helped the bank, launch a more responsive and competitive Personal Loan and Mortgage propositions allowing them to gather a significant number of new customer acquisitions.<\/p>\n
The conjoint simulator helped the team, craft the most optimum personal finance proposition that helped them balance the cost and resources, maximizing the RoI.[\/vc_column_text][vc_custom_heading text=”Client Testimonial” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]\u201cThe insights from the research were a direct input into the product development. The 4SIGHT team brings with them a business-oriented thinking and methodological expertise that is unmatched.\u201d<\/em><\/p>\nSr Regional Manager – Insights<\/em><\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector- Banking” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice- Innovation & Product Development (IPD), Qualitative & Conjoint led Quantitative research” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The…<\/p>\n","protected":false},"author":1,"featured_media":2593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,17,44],"tags":[],"yoast_head":"\n
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