{"id":1548,"date":"2019-01-28T13:45:47","date_gmt":"2019-01-28T09:45:47","guid":{"rendered":"http:\/\/beta.enhdemo.com\/4sight\/website\/?p=1548"},"modified":"2020-01-21T14:34:40","modified_gmt":"2020-01-21T10:34:40","slug":"apple-pay-launch-evaluation-in-uae","status":"publish","type":"post","link":"https:\/\/4sightglobal.com\/saudi-arabia\/apple-pay-launch-evaluation-in-uae\/","title":{"rendered":"Customer reactions to Apple Pay launch in UAE"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”]

<\/div>[vc_empty_space height=”20″][vc_single_image image=”1551″ img_size=”full” onclick=”img_link_large” image_hovers=”false” css=”.vc_custom_1548668566009{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text]Educate Customers <\/b>about Apple Pay<\/b><\/p>\n
    \n
  • Although awareness, is reasonably good about the launch of Apple Pay in UAE, majority lack knowledge<\/b> about it (is like a black box to them).<\/li>\n
  • It is very important to educate about Apple – How it works; Why to use Apple Pay; How it is better than other mode of payments; Where can this be used, etc.<\/li>\n<\/ul>\n

    Reassure on Security <\/b>& Privacy<\/b><\/p>\n

      \n
    • Security and privacy are major concerns amongst customers. These concerns would largely be a reflection of their concerns with mobile\/digital payments. Banks, Payment card stakeholders must work together to address these concerns for a higher take up.<\/li>\n
    • Banks, Payment card companies can conduct BTL activities in malls\/shopping stores to educate people about it in an engaging manner<\/li>\n<\/ul>\n

      Usage Campaigns<\/b><\/p>\n

        \n
      • Targeted campaigns with offers\/promotions to register and use Apple Pay would help<\/li>\n
      • Some banks are already making such offers (25% discount on first 5 transactions, AED 100 for the first transaction, etc) \u2013 this is encouraging. (some details for reference below)<\/i><\/li>\n<\/ul>\n

        [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1553″ img_size=”full” onclick=”img_link_large” image_hovers=”false” css=”.vc_custom_1548668742836{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][vc_column_text]Banks have to scale up their communication in order to get better traction on Apple Pay.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n\n\n\n\n\n\n\n\n\n
        Bank<\/b><\/td>\nTagline<\/b><\/td>\nPromotional Offer<\/b><\/td>\n<\/tr>\n
        SCB<\/b><\/td>\nStandard Chartered with Apple Pay. Easy pay. Easy go.<\/td>\nGet upto 25% cashback on your first 5 transactions<\/td>\n<\/tr>\n
        HSBC<\/b><\/td>\nWakeup call. Bought with Apple Pay.<\/td>\nGet 10% cashback upto AED 100 OR 10 times Air Miles upto 15000 Miles (3 or more purchases)<\/td>\n<\/tr>\n
        Emirates Islamic<\/b><\/td>\nAhlan apple Pay. The easy way to pay now available with the leading Islamic bank<\/td>\nAdd your EI card to Apple Pay and get AED 100 on your first usage<\/td>\n<\/tr>\n
        ENBD<\/b><\/td>\nSay Hello to seamless payments with Apple Pay<\/td>\nNone so far<\/td>\n<\/tr>\n
        RAK Bank<\/b><\/td>\nIntroducing RAKBANK with Apple Pay. The Simply Better way to pay<\/td>\nNone so far<\/td>\n<\/tr>\n
        Mashreq<\/b><\/td>\nMashreq with Apple Pay. Easy payments made possible.<\/td>\nNone so far<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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4Sight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4sightglobal.com\/saudi-arabia\/apple-pay-launch-evaluation-in-uae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer reactions to Apple Pay launch in UAE - 4Sight\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”20″][vc_single_image image=”1551″ img_size=”full” onclick=”img_link_large” image_hovers=”false” css=”.vc_custom_1548668566009{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text]Educate Customers about Apple Pay Although awareness, is reasonably good about the launch of Apple Pay in UAE, majority…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/apple-pay-launch-evaluation-in-uae\/\" \/>\n<meta property=\"og:site_name\" content=\"4Sight\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-28T09:45:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-21T10:34:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2019\/01\/apple-pay.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#website\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/\",\"name\":\"4Sight\",\"description\":\"Our insight drives your foresight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/4sightglobal.com\/saudi-arabia\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/apple-pay-launch-evaluation-in-uae\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2019\/01\/apple-pay.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/apple-pay-launch-evaluation-in-uae\/#webpage\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/apple-pay-launch-evaluation-in-uae\/\",\"name\":\"Customer reactions to Apple Pay launch in UAE - 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