{"id":182,"date":"2018-12-24T13:08:49","date_gmt":"2018-12-24T09:08:49","guid":{"rendered":"http:\/\/beta.enhdemo.com\/4sight\/website\/?p=182"},"modified":"2020-01-21T14:44:16","modified_gmt":"2020-01-21T10:44:16","slug":"public-affairs","status":"publish","type":"post","link":"https:\/\/4sightglobal.com\/saudi-arabia\/public-affairs\/","title":{"rendered":"Brand equity assessment for a higher education university"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”]

<\/div>[vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector-<\/b> Education” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice-<\/b> Brand & Communication” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Understanding the overall brand equity and gauging brand differentiation among business & engineering students and prospects[\/vc_column_text][vc_custom_heading text=”Our Approach” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]A Quantitative Brand Health Audit, to devise an appropriate communication strategy for the client. Also, to identify, track & review the client’s equity periodically, to ensure that it’s brand health & image is in line with the intended positioning.<\/p>\n

Design: Both UG and PG Programs among students (with or without work experience) & parents. Males & Females. All Nationalities. Dubai, Sharjah & Abu Dhabi.[\/vc_column_text][vc_custom_heading text=”The Outcome” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]The research helped the client measure its current brand equity & net promoter score in a competitive context, current strength of linkage with its two core offers i.e. School of Business & School of Engineering.<\/p>\n

The research was also used to understand the choice factors, functional drivers & emotional affinity aspects, in deciding the university for UG\/PG Programs and being a great quality education provider.<\/p>\n

The insights were used by the client to assess the need for a separate communication for various schools under its umbrella. The research helped identify the core strengths & critical success factors for the client to drive further growth in the market.
\n[\/vc_column_text][vc_custom_heading text=”Client Testimonial” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]\u201cThank you for the great report, presentation & valuable research recommendations. This study will help us in action planning and goal setting for the revamped strategy on communication, re-positioning & innovation.\u201d<\/em><\/p>\n

DGM & Head \u2013 Learning Services (Middle East)<\/em><\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

50% increase in sales. In hac habitasse platea dictumst. Integer sagittis neque a tortor tempor in. 50% increase in sales.<\/p>\n","protected":false},"author":1,"featured_media":2605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,95,37],"tags":[],"yoast_head":"\nBrand equity assessment for a higher education university - 4Sight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4sightglobal.com\/saudi-arabia\/public-affairs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand equity assessment for a higher education university - 4Sight\" \/>\n<meta property=\"og:description\" content=\"50% increase in sales. In hac habitasse platea dictumst. Integer sagittis neque a tortor tempor in. 50% increase in sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/public-affairs\/\" \/>\n<meta property=\"og:site_name\" content=\"4Sight\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-24T09:08:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-21T10:44:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2018\/12\/23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#website\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/\",\"name\":\"4Sight\",\"description\":\"Our insight drives your foresight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/4sightglobal.com\/saudi-arabia\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/public-affairs\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2018\/12\/23.jpg\",\"width\":300,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/public-affairs\/#webpage\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/public-affairs\/\",\"name\":\"Brand equity assessment for a higher education university - 4Sight\",\"isPartOf\":{\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/public-affairs\/#primaryimage\"},\"datePublished\":\"2018-12-24T09:08:49+00:00\",\"dateModified\":\"2020-01-21T10:44:16+00:00\",\"author\":{\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#\/schema\/person\/f2faeccfd4461b111c71e006fdc6c7e8\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/4sightglobal.com\/saudi-arabia\/public-affairs\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#\/schema\/person\/f2faeccfd4461b111c71e006fdc6c7e8\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd54eb8cb80abcfb6acb4e35b27c060b?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts\/182"}],"collection":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":1,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":3392,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts\/182\/revisions\/3392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/media\/2605"}],"wp:attachment":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}