{"id":2293,"date":"2019-03-03T12:28:18","date_gmt":"2019-03-03T08:28:18","guid":{"rendered":"http:\/\/beta.enhdemo.com\/4sight\/website\/?p=2293"},"modified":"2020-01-21T14:34:03","modified_gmt":"2020-01-21T10:34:03","slug":"the-client-wanted-to-gain-an-overall-understanding","status":"publish","type":"post","link":"https:\/\/4sightglobal.com\/saudi-arabia\/the-client-wanted-to-gain-an-overall-understanding\/","title":{"rendered":"Customer satisfaction with the banking customers"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"hr-thin style-line hr-left\" style=\"width: 100px;border-color: #92d51c;border-top-width: 1px;\"><\/div>[vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;521&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;casw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;<b>Sector-<\/b> Banking &amp; Finance&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;<b>Business Practice-<\/b> Customer Experience &#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;The Need&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The client wanted to gain an overall understanding about satisfaction of customers with their relationship with the bank.<\/p>\n<p>They needed to gain a deep understanding of the relative importance of various aspects that are part of the customer journey in terms of staff, process, products etc. This would enable them to identify and prioritize key areas of improvement for the client to implement in order to meet the customer expectations depending on the service.[\/vc_column_text][vc_custom_heading text=&#8221;Our Approach&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The interviews were conducted with the telephonically (Computer Aided Telephone Interviews -CATI) using a structured questionnaire.[\/vc_column_text][vc_custom_heading text=&#8221;The Outcome&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The research helped the client gain a better understanding of the their \u00a0overall customer satisfaction. The research gave an insight into the areas that they excel in and areas that need focus and improvement.<\/p>\n<p>The research also helped the client to benchmark their services as compared to their competitors and to give them a clear picture of where they need to improve.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;521&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;casw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Sector- Banking &amp; Finance&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Business Practice- Customer Experience &#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;The Need&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The client wanted to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer satisfaction with the banking customers - 4Sight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4sightglobal.com\/saudi-arabia\/the-client-wanted-to-gain-an-overall-understanding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer satisfaction with the banking customers - 4Sight\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; 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