{"id":2295,"date":"2019-03-03T12:33:17","date_gmt":"2019-03-03T08:33:17","guid":{"rendered":"http:\/\/beta.enhdemo.com\/4sight\/website\/?p=2295"},"modified":"2020-01-21T14:34:45","modified_gmt":"2020-01-21T10:34:45","slug":"a-hybrid-approach-was-defined-to-meet-the-research-objective","status":"publish","type":"post","link":"https:\/\/4sightglobal.com\/saudi-arabia\/a-hybrid-approach-was-defined-to-meet-the-research-objective\/","title":{"rendered":"Credit card usage & attitude research"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”]

<\/div>[vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector-<\/b> Banking & Finance” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice-<\/b> Market & Consumer Understanding, Usage & Attitude Research” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]<\/p>\n
    \n
  • Understand usage and attitude towards credit cards in terms of awareness, consideration, usage, triggers & barriers, choice drivers, etc.<\/li>\n
  • Understand customer lifestyle in terms of travel habits (destination, flight & accommodation), dining habits, shopping habits, etc.<\/li>\n
  • Understand customer needs and gaps in the market offerings.<\/li>\n
  • Understand inclination towards promotions, offers and loyalty rewards.<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_custom_heading text=”Our Approach” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]A hybrid approach was defined to meet the research objective. Exploratory qualitative module was conducted to understand triggers, barriers and choice drivers for the category and brand. Exploratory and in-depth probing also required to understand needs, lifestyle habits (travel, dining & shopping) Qualitative research also shed light on loyalty drivers and impact of rewards \/ discount programs on loyalty.<\/p>\n

    Quantitative module was conducted to measure brand saliency & disposition, understand lifestyle habits and preferences, credit card usage and behaviour, etc.[\/vc_column_text][vc_custom_heading text=”The Outcome” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Post this research, the client decided to have a regular competitive benchmark tracking exercise to keep track of fees and offers from competition. The findings from our research showed that the client should improve its offering towards the mass segment as majority of the customer base is skewed towards them.<\/p>\n

    The research equipped the client with the insight to partner up with service-based Apps and offer special offers and rewards to make their cards attractive.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector- Banking & Finance” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice- Market & Consumer Understanding, Usage & Attitude Research” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need”…<\/p>\n","protected":false},"author":1,"featured_media":2594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,17,68],"tags":[],"yoast_head":"\nCredit card usage & attitude research - 4Sight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4sightglobal.com\/saudi-arabia\/a-hybrid-approach-was-defined-to-meet-the-research-objective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Credit card usage & attitude research - 4Sight\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector- Banking & Finance” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice- Market & Consumer Understanding, Usage & Attitude Research” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need”…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/a-hybrid-approach-was-defined-to-meet-the-research-objective\/\" \/>\n<meta property=\"og:site_name\" content=\"4Sight\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-03T08:33:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-21T10:34:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2019\/03\/14-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#website\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/\",\"name\":\"4Sight\",\"description\":\"Our insight drives your foresight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/4sightglobal.com\/saudi-arabia\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/a-hybrid-approach-was-defined-to-meet-the-research-objective\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2019\/03\/14-2.jpg\",\"width\":300,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/a-hybrid-approach-was-defined-to-meet-the-research-objective\/#webpage\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/a-hybrid-approach-was-defined-to-meet-the-research-objective\/\",\"name\":\"Credit card usage & attitude research - 4Sight\",\"isPartOf\":{\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/a-hybrid-approach-was-defined-to-meet-the-research-objective\/#primaryimage\"},\"datePublished\":\"2019-03-03T08:33:17+00:00\",\"dateModified\":\"2020-01-21T10:34:45+00:00\",\"author\":{\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#\/schema\/person\/f2faeccfd4461b111c71e006fdc6c7e8\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/4sightglobal.com\/saudi-arabia\/a-hybrid-approach-was-defined-to-meet-the-research-objective\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#\/schema\/person\/f2faeccfd4461b111c71e006fdc6c7e8\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd54eb8cb80abcfb6acb4e35b27c060b?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts\/2295"}],"collection":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/comments?post=2295"}],"version-history":[{"count":1,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts\/2295\/revisions"}],"predecessor-version":[{"id":3366,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts\/2295\/revisions\/3366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/media\/2594"}],"wp:attachment":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/media?parent=2295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/categories?post=2295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/tags?post=2295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}