{"id":2297,"date":"2019-03-03T12:41:25","date_gmt":"2019-03-03T08:41:25","guid":{"rendered":"http:\/\/beta.enhdemo.com\/4sight\/website\/?p=2297"},"modified":"2020-01-21T14:34:43","modified_gmt":"2020-01-21T10:34:43","slug":"demand-estimation-through-modelling","status":"publish","type":"post","link":"https:\/\/4sightglobal.com\/saudi-arabia\/demand-estimation-through-modelling\/","title":{"rendered":"Demand estimation for a new property"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"hr-thin style-line hr-left\" style=\"width: 100px;border-color: #92d51c;border-top-width: 1px;\"><\/div>[vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;521&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;casw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;<b>Sector-<\/b> Real Estate &#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;<b>Business Practice-<\/b> Innovation &amp; Product Development &#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;The Need&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]To estimate the demand for a new residential property and accordingly fine-tune the targeting and pricing strategy[\/vc_column_text][vc_custom_heading text=&#8221;Our Approach&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]A holistic research involving Quantitative <strong>Survey Findings, Secondary Data (e.g. macro-economic factors, historical data trends &amp; predictions by real estate consultants etc.), Conjoint Research and Probability Modelling <\/strong>to help the client in identifying the demand potential for its new property and ultimately achieve it.[\/vc_column_text][vc_custom_heading text=&#8221;The Outcome&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The research helped the client measure the potential demand for one of its new residential properties and simulate various scenarios; how many units it is going to sell at various price points? How the demand is going to stack over a period of time? What will be the mix of properties (Number of 1, 2 and 3 bedrooms), what should be the media spends to get the desired number of units sold?<\/p>\n<p>Along with demand estimation, research could also provide the optimum feature combination maximizing the preference for the project in a competitive context. It also established and validated multiple hypothesis and provided SWOT analysis and strategic way forward in terms of marketing mix.<\/p>\n<p>The insights were used by the client as a critical input for re-looking at the pricing and communication strategy for the project.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;521&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;casw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Sector- Real Estate &#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Business Practice- Innovation &amp; Product Development &#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;The Need&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]To estimate&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,89,36],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demand estimation for a new property - 4Sight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4sightglobal.com\/saudi-arabia\/demand-estimation-through-modelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand estimation for a new property - 4Sight\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; 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Product Development &#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;The Need&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]To estimate&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/demand-estimation-through-modelling\/\" \/>\n<meta property=\"og:site_name\" content=\"4Sight\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-03T08:41:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-21T10:34:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2019\/03\/property.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#website\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/\",\"name\":\"4Sight\",\"description\":\"Our insight drives your foresight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/4sightglobal.com\/saudi-arabia\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/demand-estimation-through-modelling\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2019\/03\/property.jpg\",\"width\":300,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/demand-estimation-through-modelling\/#webpage\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/demand-estimation-through-modelling\/\",\"name\":\"Demand estimation for a new property - 4Sight\",\"isPartOf\":{\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/demand-estimation-through-modelling\/#primaryimage\"},\"datePublished\":\"2019-03-03T08:41:25+00:00\",\"dateModified\":\"2020-01-21T10:34:43+00:00\",\"author\":{\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#\/schema\/person\/f2faeccfd4461b111c71e006fdc6c7e8\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/4sightglobal.com\/saudi-arabia\/demand-estimation-through-modelling\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#\/schema\/person\/f2faeccfd4461b111c71e006fdc6c7e8\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd54eb8cb80abcfb6acb4e35b27c060b?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts\/2297"}],"collection":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/comments?post=2297"}],"version-history":[{"count":1,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts\/2297\/revisions"}],"predecessor-version":[{"id":3365,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/posts\/2297\/revisions\/3365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/media\/3003"}],"wp:attachment":[{"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/media?parent=2297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/categories?post=2297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4sightglobal.com\/saudi-arabia\/wp-json\/wp\/v2\/tags?post=2297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}