{"id":3563,"date":"2020-06-25T14:27:28","date_gmt":"2020-06-25T10:27:28","guid":{"rendered":"https:\/\/4sightglobal.com\/?p=3563"},"modified":"2020-06-25T14:27:37","modified_gmt":"2020-06-25T10:27:37","slug":"impact-of-pack-change","status":"publish","type":"post","link":"https:\/\/4sightglobal.com\/saudi-arabia\/impact-of-pack-change\/","title":{"rendered":"Impact of Pack Change"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"hr-thin style-line hr-left\" style=\"width: 100px;border-color: #92d51c;border-top-width: 1px;\"><\/div>[vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;521&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;casw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;<b>Sector-<\/b> FMCG&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;<b>Business Practice-<\/b> Innovation &amp; Product Development&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;The Need&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Assess retention rate among own franchise, understand reasons for turn-over (alienation, if any) and assess impact of pack change on the overall brand as also on taste perceptions, taste satisfaction and brand imagery in KSA, UAE and Kuwait.[\/vc_column_text][vc_custom_heading text=&#8221;Our Approach&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Panel of adult brand users created and used to measure impact of the pack change, pre and post launch.\u00a0Panel-based measurement among the same adult brand users at a pre-launch stage (1 month before launch) and post-launch stage (1 month after launch).[\/vc_column_text][vc_custom_heading text=&#8221;The Outcome&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]There was an issue with the distribution of the new pack in one of the 3 countries, leading to lower awareness and usage (a third were still using the old pack). That said, the launch of the new pack did not lead to any dissonance in any of the markets \u2013 brand retention was 100%.<\/p>\n<p>The new pack also had a significant positive impact on brand perceptions \u2013 improvement in taste perception was a positive collateral impact, although in reality,, no changes were made to the product.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;521&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}&#8221; el_class=&#8221;casw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Sector- FMCG&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Business Practice- Innovation &amp; Product Development&#8221; font_container=&#8221;tag:p|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;The Need&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Assess retention rate among own&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,90,62],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of Pack Change - 4Sight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4sightglobal.com\/saudi-arabia\/impact-of-pack-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of Pack Change - 4Sight\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=&#8221;90&#8243;][vc_custom_heading source=&#8221;post_title&#8221; 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