{"id":3667,"date":"2020-07-15T11:43:22","date_gmt":"2020-07-15T07:43:22","guid":{"rendered":"https:\/\/4sightglobal.com\/?p=3667"},"modified":"2020-07-15T12:02:02","modified_gmt":"2020-07-15T08:02:02","slug":"packaging-revamp-research","status":"publish","type":"post","link":"https:\/\/4sightglobal.com\/saudi-arabia\/packaging-revamp-research\/","title":{"rendered":"Packaging revamp research"},"content":{"rendered":"

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<\/div>[vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector-<\/b> FMCG, Tobacco” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice-<\/b> Innovation & Product Development” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Based on past research, the client recognized an opportunity to modernize packaging among their target group. New pack options were to be designed to incorporate the brand vision & help streamline portfolio design.[\/vc_column_text][vc_custom_heading text=”Our Approach” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Digital Immersions were first conducted to understand current interaction with shisha packs \u2013 purchase, usage, storage and pain points during these moments. This was followed by Co-creation workshops to further fine-tune the proposed design options in conjunction with client team + designer based on consumer feedback. Once finalized, the packs were taken into Focus Group Discussions to evaluate the design options & create the ideal pack for the consumer.<\/p>\n

The core target group was included in some of the clients\u2019 key markets representing both the Middle East (UAE, Iraq) as well as Western Markets (Germany, USA).[\/vc_column_text][vc_custom_heading text=”The Outcome” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]The findings from research indicated that the current pack had long standing associations with heritage and a certain ethnic feel to it. An attempt to modernize required a marked shift to a more global design. A bold, clutter breaking colour scheme and design was adopted for the pack with heavy focus on factors that would weave in current comfort through certain elements (logo, images, brand name). The new packs were rolled out in Q4 2019 in some of the key markets.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector- FMCG, Tobacco” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice- Innovation & Product Development” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Based on past research,…<\/p>\n","protected":false},"author":1,"featured_media":3668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,90],"tags":[],"yoast_head":"\nPackaging revamp research - 4Sight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4sightglobal.com\/saudi-arabia\/packaging-revamp-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging revamp research - 4Sight\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”20″][vc_single_image image=”521″ img_size=”full” image_hovers=”false” css=”.vc_custom_1545909593966{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #96c93e !important;border-left-style: solid !important;border-right-color: #96c93e !important;border-right-style: solid !important;border-top-color: #96c93e !important;border-top-style: solid !important;border-bottom-color: #96c93e !important;border-bottom-style: solid !important;}” el_class=”casw”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Sector- FMCG, Tobacco” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”Business Practice- Innovation & Product Development” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_custom_heading text=”The Need” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Based on past research,…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/packaging-revamp-research\/\" \/>\n<meta property=\"og:site_name\" content=\"4Sight\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-15T07:43:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-15T08:02:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2020\/07\/corporate-gifting-ideas2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/#website\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/\",\"name\":\"4Sight\",\"description\":\"Our insight drives your foresight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/4sightglobal.com\/saudi-arabia\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/packaging-revamp-research\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/wp-content\/uploads\/2020\/07\/corporate-gifting-ideas2.jpg\",\"width\":300,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4sightglobal.com\/saudi-arabia\/packaging-revamp-research\/#webpage\",\"url\":\"https:\/\/4sightglobal.com\/saudi-arabia\/packaging-revamp-research\/\",\"name\":\"Packaging revamp research - 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