Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Shabreen has been working as Research Executive at 4SiGHT Research since 2012 in the qualitative research.
She has worked on research projects covering usage and attitude, value proposition development, ethnography, concept development and testing, product testing, ad pre-testing, brand assessment.
She has exposure to different sectors covering banking & financial, telecom, FMCG, dairy, retail, hospitality, real-estate and government.
Shabreen is a graduate and is undergoing a post graduate course in marketing research.