Brand health assessment of a Real Estate financing brand
Sector- Banking & Finance
Business Practice- Brand Equity Measurement & Tracking
The client was keen to assess their brand’s health in terms of awareness, usage, brand image etc., in a competitive context. They also wanted to evaluate the advocacy strength for their brand as well as assess their brand campaign.
A quantitative personal face-to-face interview was conducted amongst the target audience.
The research helped the client understand the effect of marketing activities carried through-out the year in building brand equity amongst customers and benchmark it with key competition
This also helped the client evaluate the performance & contribution of all advertising and marketing activities and gauge the necessity of re-strategizing in growing client’s business aggressively.