The success of a company depends on how well it knows the market and changing consumer behavior. Consumer & market understanding has always been at the core of our philosophy in delivering winning strategies to our clients. When market understanding gets embedded into consumer research, it can lend a completely different perspective to survey data thereby impacting growth recommendations. Our expertise across categories, sectors and markets, using a multitude of research approaches, is unparalleled.
MARKET & CONSUMER
4SiGHT solutions help companies understand their markets and consumers better
How do clients benefit from our market and consumer Understanding solutions?
The category and opportunities – creating a strong foundation of knowledge of the category, its consumers and existing brands
New brand assets using actionable recommendations. Portfolio management– identifying opportunities for innovation and repositioning
Bring insights to commercial life. Drive revenue by increasing spends from existing customers or by identifying high-potential new customers or purchase occasions