Developing a 5-year Network Expansion strategy for a large business group in the UAE Sector- Automobile, Construction Machinery, Real EstateBusiness Practice- Business Consulting*The Need The client is one of the largest business groups in the UAE with interest in multiple industries. The client’s challenge was to develop a network expansion strategy for the next 5…
Free Zones competitive assessment tracker in the UAE Sector- Free ZonesBusiness Practice- Business Consulting*The Need The client, a prominent free zone authority in the UAE was interested to understand the competition offerings on continuous basis so that they can develop and alter their offers each quarter. Our Approach Business Research unit conducted a competition benchmarking…
Market sizing and Network Assessment for the Construction Equipment in the UAE Sector- Earth-moving & Construction EquipmentBusiness Practice- Business Consulting*The Need Client, a large conglomerate in the GCC region wanted to estimate the market size, competition landscape, and market growth opportunities for earthmoving & construction equipment. Our Approach An extensive study was conducted involving interviews…
Market assessment of wood paints in the GCC region Sector- Paints & chemicalsBusiness Practice- Business Consulting*The Need A large multinational paints company, a top brand in the market that offers various decorative and industrial paints did a series of research with us to assess the market potential for wood paints category in the GCC region…
Estimating the market potential for Lubricants in the UAE for Auto and non-auto applications Sector- Automobile, Industry (manufacturing)Business Practice- Business Consulting*The Need Client distributes and markets a range of high-quality lubricants in the GCC region for decades. Client wanted to gain in depth understanding of the lubricants market size by segments, and to identify opportunities…
Brand Authenticity and Inclusivity An authentic brand has principles, moral values and helps us be true to ourselves. I was first made aware of the growing relevance of Brand Authenticity years ago, by a close dear friend and eminent Digital Marketing professor at NYU, Ms. Sharma. Then, the world had come out of recession and…
The Return of the Product Sector- Food retail, Shopping MallsBusiness Practice- Brand & Communication, Shopper & RetailThe Need A world leading ice cream brand launched a store in one of the largest malls in UAE. Despite having a premium location, the store was having difficulties generating traffic and sales compared to other stores within the…
The Rise of the Responsible Consumer. A ‘reset’ button for all of us COVID-19 has had a dramatic impact on our lives as consumers and shoppers. In just a few months, the pandemic has in many ways made us ‘reset’ our attitudes, behaviors and purchasing habits, many of which will ‘stick’ in post-pandemic times. …
Store visibility impact assessment research Sector- Food retail, Shopping MallsBusiness Practice- Brand & Communication, Shopper & RetailThe Need A world leading ice cream brand launched a store in one of the largest malls in UAE. Despite having a premium location, the store was having difficulties generating traffic and sales compared to other stores within the…
Communication routes evaluation research Sector- Banking & FinanceBusiness Practice- Brand & Communication, Brand PositioningThe Need The client has a relatively strong brand in the UAE but relatively low market share. Through their communication they aim to establish a brand positioning that demonstrates a clear point of view, makes the brand meaningful and relevant to their…