Brand Authenticity and Inclusivity An authentic brand has principles, moral values and helps us be true to ourselves. I was first made aware of the growing relevance of Brand Authenticity years ago, by a close dear friend and eminent Digital Marketing professor at NYU, Ms. Sharma. Then, the world had come out of recession and…
The Return of the Product Sector- Food retail, Shopping MallsBusiness Practice- Brand & Communication, Shopper & RetailThe Need A world leading ice cream brand launched a store in one of the largest malls in UAE. Despite having a premium location, the store was having difficulties generating traffic and sales compared to other stores within the…
The Rise of the Responsible Consumer. A ‘reset’ button for all of us COVID-19 has had a dramatic impact on our lives as consumers and shoppers. In just a few months, the pandemic has in many ways made us ‘reset’ our attitudes, behaviors and purchasing habits, many of which will ‘stick’ in post-pandemic times. …