MAHESH BHASKARAN

Mahesh is a well-rounded insight professional, with extensive experience in client management, strong analytical thinking & business acumen. In market research & consumer insights career spanning over 19 years, Mahesh has led several strategic & tactical projects in FMCG, real estate, education & retail sectors, across GCC, North Africa, Levant, Africa, Turkey, India & Pakistan.

Mahesh has been in the Middle East for 16 years, bringing both agency experience and client-side exposure (secondment in KSA, as Unilever CMI Manager). Mahesh was the Regional Head of Innovation & Product Development practice with TNS Dubai, before venturing into setting-up 4SiGHT in 2012.

In FMCG, Mahesh brings with him, wide ranging category expertise in foods, beverages, personal care & home care. He has led several motivational researches across categories, clients & geographies. He is passionate about brands and specializes in Knowledge Management.

He has led several large-scale U&As, Segmentation & Positioning studies, Brand Equity & Tracking, Demand estimation/Market potential, Choice Modelling, Communication evaluation, Retail & Shopper studies.

Mahesh is the recipient of regional awards for research excellence. He has also won global award for business development, for a renowned proprietary motivational tool.