Nermeen Mohamed Field Supervisor Nermeen has been working as a Field supervisor at 4SiGHT research since 2012. She has worked in various types of projects, using both methodology CATI and Face to face interviews. She also coordinates the qualitative discussion groups that needs to be arranged for the study. Currently she supervises the female field…
Catherine MURIITHI Consultant – Accounting and Finance (East Africa) She holds a Bachelor of Economics, from the University of Nairobi, as well as an Association of Chartered Certified Accountants (ACCA) from Strathmore University. Accounting consultant for the 4SiGHT East Africa entity. Catherine performs monthly reviews of actuals vs. budget and co-ordinates the annual budget preparation…
Mohammed HefniExecutive – Insights Mohammed Fahad Hefni is an initiative driven and hard-working professional with a Diploma Degree of Automotive engineering. He is currently pursuing Bachelor of Business administration. Currently, Mohammed Hefni is working as Research Executive at 4SiGHT Research & Analytics Prior to joining 4SiGHT, Mohammed was associated with Bupa and Medgulf insurance companies…
Anisha GooptuDirector – Insights With her core area of expertise and passion in Qualitative research, Anisha has worked extensively on understanding the consumer across different geographic regions. In her 9 years of experience in the Consumer Insights industry, she has worked in the Middle East, Indian subcontinent and Asia Pacific regions. Her domain proficiency includes…
CAROLINE M. MAINAPartner – Insights & Strategy, East Africa As one of the East African Managing Partners, Caroline manages accounts for the East African cluster, she oversees and manages project cycles and promotes business development. As a Research Executive she specializes in FMCG, Banking and Telecom and is a wiz at client servicing with outstanding…
SHABREEN FIROZAssociate Manager – Insights Shabreen has been working as Research Executive at 4SiGHT Research since 2012 in the qualitative research. She has worked on research projects covering usage and attitude, value proposition development, ethnography, concept development and testing, product testing, ad pre-testing, brand assessment. She has exposure to different sectors covering banking & financial,…
SULTAN AL NAJAEIAdmin Officer Sultan is currently working as field supervisor at 4SiGHT since 2013. He has moderated over 30 FGs, 100 IDIs and 20+ Home visits across various nationalities and sectors in Saudi Arabia. Hands on experience with moderating focus groups and in-depth interviews. He manages projects that involve affluent and premier customers. He…
MIR AHMED ALIDirector – Insights Mir Ahmed Ali is well-versed in a result-oriented approach to consumer and market research with emphasis on new business development and delivering a wide range of projects across key sectors as FMCG, Telecom, Banking and Government. Over the past 12 years, Mir has been helping clients with Strategy & Insights…
AFAF NASHATNational Field Manager Afaf has been working with 4SiGHT since 2012. Before joining 4SiGHT she was working with leading international agencies in Saudi Arabia. Afaf is in-charge of managing fieldwork for qualitative research and is recognized as one of best moderator for qualitative FGD and ID’s. Afaf has moderated over 50 FGDs, 350 IDIs…
NISAR A. KHANSenior Director – Insights Adil Ali M. AL-Najaei is a well-rounded Saudi professional with extensive experience over 22 years and strong business acumen. He has Managed leading companies in different sectors both in the private sector as well as the public sector. Adil has also Developed Many Business’s in the Market Research industry…