Sonal Khurana
Associate Manager - Insights
Sonal is a versatile professional with over 3 years of experience in market research, coupled with a solid foundation in digital marketing. Her expertise spans across client management, strong analytical thinking, and business acumen, with a focus on clientele in the Real Estate and FMCG sectors.
Holding an MBA in Marketing, she proactively delved into digital marketing to enhance her marketing experience and client servicing skills. Sonal’s market research proficiency encompasses both qualitative and quantitative studies, gained from working on both the client and agency sides.
As a marketer passionate about understanding consumer behavior, she is driven to uncover the ‘whys’ behind consumer actions.
Sonal’s engineering background, combined with her marketing experience, uniquely positions her to extract consumer insights using digital data. She aspires to leverage technology to deepen consumer insights, ultimately enhancing client service delivery.