Senior Executive - Insights
Sonal is a well-rounded professional with experience in client management, coupled with strong analytical thinking and business acumen. With more than 1.5 years experience in Research, spans across FMCG clients.
With MBA in Marketing, she led on to learn digital marketing to further strengthen the marketing experience and client servicing. Her market research industry experience ranges across qualitative and quantitative studies, while working on the client and agency sides.
A marketer, passionate for understanding the consumer behavior, leans towards understanding the WHYs behind the consumer behavior. An engineer followed by marketing experience, allows her to uncover the consumer insights using digital data.
Sonal aims to understand and level up consumer insights using technology, so as to better serve the clients.