Partner – Insights & Strategy, (Saudi Arabia, UAE)
Founding member of 4SiGHT, an MBA marketing with over 18 years of experience in insights and market research including leadership positions at various places. Anand has worked with leading research agencies for 8 years as well as worked on the client-side heading insights and research department for over 5 years before starting 4SiGHT in 2011.
Anand has handled both strategic as well as tactical research projects across diverse industry sectors covering Finance & Banking, IT & Telecom, FMCG, Dairy, Retail, Media, Pharma, Lubricants and Travel & Tourism.
Anand has hands on experience of different consumer insights generation techniques (both quantitative & qualitative). Type of projects handled include usage and attitude studies, motivational research, brand and advertising tracking, shoppers research, choice modelling, ad pre-testing, concept and product testing, customer satisfaction, mystery shopping.
Anand has worked with large multinational and regional companies with their operations and research requirements spanning across multiple countries covering India, UAE, Saudi Arabia, Oman, Pakistan, Bahrain, Qatar, Kuwait, Yemen, Jordan, Lebanon, Syria, Egypt, Iran, Turkey and Sudan.