ANAND NIGAM

Anand Nigam is a seasoned professional with over 27 years of experience in client management, analytics, and business strategy. Throughout his career, Anand has successfully navigated the complexities of various sectors, including banking, telecom, FMCG, retail, real estate, healthcare, and more. His expertise in these areas has seen him in leadership roles at prominent companies like Al Rajhi Bank and Mobily, where he has driven significant value through strategic initiatives.

Anand’s capabilities span a broad spectrum of market research and customer experience disciplines. He has a deep understanding of market research and insights, segmentation and innovation, brand health assessment and tracking, brand positioning, customer and employee experience, and customer journey mapping. His work has particularly impacted the banking and telecom sectors, where he has implemented comprehensive customer life cycle management programs, leading to substantial revenue increases. Anand has also spearheaded customer experience management initiatives, developing customer-centric strategies that enhance the overall customer journey.

In addition to his sectoral expertise, Anand has been instrumental in helping companies innovate and grow. He has led ideation and innovation workshops, particularly in the GCC region, to develop customer value propositions that resonate with target segments. His role in launching a leading telecom company in KSA involved everything from market research and product development to brand proposition and post-launch growth strategies.

As a founder and partner, Anand has established and contributed to several successful ventures, including 4SiGHT Research and Analytics, XEBO.ai, 4SiGHT CX, and Acuvon. His leadership and deep expertise make him a trusted authority in market research and customer experience, continually driving innovation and excellence across industries.