Anannya Das
Associate Manager - Insights
With an experience of 3.5 years in qualitative market research, Anannya has worked on diverse sectors, encompassing FMCG, F&B, automotive, telecom, durables, health & wellness and media. Her recent endeavours with 4SiGHT have further enriched her skill set, introducing her to the realms of real estate, BFSI and personal care
This broad spectrum of exposure has equipped her with a comprehensive understanding of consumer behaviour across a wide array of industries, empowering her to deliver valuable insights to her clients
Anannya’s curiosity and passion for learning drive her to continuously explore new facets of the ever-evolving consumer behaviour landscape. She excels at identifying patterns and trends that influence consumer decisions, a pursuit that keeps her deeply engaged and motivated in her work.