Director - Insights
With her core area of expertise and passion in Qualitative research, Anisha has worked extensively on understanding the consumer across different geographic regions. In her 11 years of experience in the Consumer Insights industry, she has worked in the Middle East, Indian subcontinent and Asia Pacific regions.
Her domain proficiency includes FMCG, Food and Beverages, Tobacco, Real Estate and Tourism. CPG is a key area of interest.
In her previous roles, she has led the Qualitative function across client needs focusing on macro-cultural understanding, building and growing brands, shopper insights, customer satisfaction and product development.