Ashish Kumar
Associate Director - Insights
Ashish is a goal oriented research professional with more than 13 years of experience in market research which includes client management and project execution.
He has wide exposure and in-depth understanding of different consumer insights generation techniques (both quantitative & qualitative). Type of projects handled include usage and attitude studies, brand and advertising tracking, ad pre-testing, concept and product testing, customer satisfaction, Customer experience (CX), mystery shopping segmentation, market sizing etc.
His industry experience ranges across Telecom, BFSI, FMCG, hospitality, auto and durable verticals. Also, experience with advance analytics has been an added advantage for Ashish to resolve various client queries supporting statistical relevance
He has served leading companies in telecom. He has worked with multinational research agencies on projects spanning across multiple countries covering India, Middle East, Africa, Europe and South East Asia.
His experience of working with C suite executive, along with various stakeholders helps in creating actionable insights.
Ashish is a Statistics Hons. graduate and Diploma holder in Marketing from FORE school of Management, New Delhi, India.