Vidhi Parikh

Senior Executive - Insights


Vidhi is a post-graduate in Fashion management from NIFT. She has done her under graduation in Economics from Sophia College for Women. Prior to entering the world of qualitative research, she was a verbal faculty at T.I.M.E .​

She has been a part of a Global Market research agency in India. She worked on several categories like BFSI, FMCG, Media, Travel, Cement and Paints. She worked on different types of studies ranging from exploratory studies, to deep diving into triggers and barriers for different categories and has learnt to apply the JTBD model.​ Now onboard with 4SiGHT she wishes to expand her horizon and learn about international markets.​