Branch merchandise evaluation and it’s impact on engagement
Sector- Banking & Finance
Business Practice- Customer Experience
Assess branch merchandising to drive merchandising excellence inside the bank branches through:
- Stands & Posters distribution (Accessible)
- Stands & Posters locations (Convenience)
- Leaflets & Posters Contents (Relevance & Informative)
- Leaflets & Posters Visual Design (Appeal)
3 staged research process was adopted – mystery shopping of branches; customer awareness and satisfaction with merchandising they were exposed to inside the branch and process mapping exercise.
- Helped client in establishing a powerful, personal and long-lasting experience between brand and customer.
- Helped in structuring the merchandising program to inform the customer about various products and services a bank has to offer, which eventually results in product-take up, an increase in customer loyalty, better brand advocacy and an expanded customer base.