Anannya Das
Senior Executive - Insights
Anannya has a degree of post graduation in Commerce with a specialization in Management. With over 2.5 years of experience in qualitative market research, she has worked across a range of categories such as FMCG, F&B, Automotive, Telecom, Durables, Health & Wellness and Media. Her experience consists of working on consumer segmentation, communication/ ad testing, pack testing, concept and product evaluation, brand positioning, auto clinics, usage & attitude diagnostics, customer satisfaction, etc.
Owing to her inquisitive mind, she likes trying out new things, hence getting to learn something new in the ever evolving consumer behavior space is what keeps her immensely hooked to the research industry. Consequently, looks for patterns and trends that motivates choice derivatives among consumers.
Additionally, have also submitted papers as the lead author in the prestigious MRSI Golden Key Awards.