Understanding telecom needs amongst female customers
Business Practice- Market understanding
To revisit the female segment in order to better understand the voice and data requirements of various sub-segments within females such as teenagers, homemakers, working professionals, new mothers etc.
A qualitative research study with females to understand various sub-segments among the broader female segment to understand
each sub-segments’ requirements and offer products and services accordingly to increase the uptake of client’s services.
Design: Focus group discussions with Females – using smartphones, voice and data services.
The research helped the client understand each segment’s needs related to voice and data usage. It helped them identify desired plans & packages, communication routes, and customized offerings for each segment.