Customer reactions to Apple Pay launch in UAE Educate Customers about Apple Pay Although awareness, is reasonably good about the launch of Apple Pay in UAE, majority lack knowledge about it (is like a black box to them). It is very important to educate about Apple – How it works; Why to use Apple Pay;…
Consumer opinion towards women driving in Saudi Arabia Saudi Women2Drive: Men react with cautious optimism Reveals a recent survey by 4SiGHT Research & Analytics among men in Saudi Arabia 73% – Will Change Lifestyle of Women in Saudi Arabia 67% – Will Increase Monthly Household Expenses 73% – There is a need for Society to…
Consumer reactions towards Riyadh Metro (Saudi Arabia) A recent survey by 4SIGHT Research & Analytics reveals that 27% will travel daily and 76% will travel often by metro. 70% Residents in Saudi Intend to Use Riyadh Metro
Consumer reactions to launch of Cinema in Saudi Arabia 75% Residents in Saudi mention it to be a positive development. Reveals a recent survey by 4SiGHT Research & Analytics
MOONPLOT – let’s go to the moon!! For visualizing the brand image data, we use one of the following charts in our report Association data – Brand Image Profiles Biplot Representation In this issue, I am going to talk about one more way to visualize the brand image data. It is known as Moonplot. Before…
Blockchain in Market Research A month ago, we published a short survey conducted in UAE and KSA on Blockchain technology. It is a short market scan to understand the consumer understanding of Blockchain and its associated cryptocurrencies. When we prepared the write up to be circulated among our clients and partners, I put together a…