Daily Archives: February 28, 2019

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Exploring potential of retail stores for tweens Sector- Retail Business Practice- Innovation & Product Development The Need The client believes there is a potential to create a retail store targeting tweens – an untapped audience in the region Our Approach A Qualitative insights phase to explore what attracts the attention of tweens & the in-store…

Retail merchandising evaluation research

Beauty Care, Beauty Products, Case StudiesBy admin February 28, 2019

Retail merchandising evaluation research Sector- Beauty Care Business Practice- Shopper & Retail The Need The client wanted to evaluate a new merchandising unit – is it able to help make the overall shopping experience more consumer friendly. The merchandising unit was set up in a test mall in Dubai & Riyadh. This was compared to…