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Category Archives: Cosmetics and make up

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Evaluation of in-store POS proposition & communication

Case Studies, Cosmetics and make up, FMCGBy adminMarch 3, 2019

Evaluation of in-store POS proposition & communication Sector- FMCGBusiness Practice- Brand & CommunicationThe Need A world leader in beauty and cosmetics was looking at launching their in-store POS and below the line communication in a new market in the region. The need was to effectively translate a “Global Style and make up positioning” in the…

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