Demand estimation for a new property Sector- Real Estate Business Practice- Innovation & Product Development The Need To estimate the demand for a new residential property and accordingly fine-tune the targeting and pricing strategy Our Approach A holistic research involving Quantitative Survey Findings, Secondary Data (e.g. macro-economic factors, historical data trends & predictions by real…
Credit card usage & attitude research Sector- Banking & FinanceBusiness Practice- Market & Consumer Understanding, Usage & Attitude ResearchThe Need Understand usage and attitude towards credit cards in terms of awareness, consideration, usage, triggers & barriers, choice drivers, etc. Understand customer lifestyle in terms of travel habits (destination, flight & accommodation), dining habits, shopping habits,…
Customer satisfaction with the banking customers Sector- Banking & FinanceBusiness Practice- Customer Experience The Need The client wanted to gain an overall understanding about satisfaction of customers with their relationship with the bank. They needed to gain a deep understanding of the relative importance of various aspects that are part of the customer journey in…
Evaluation of in-store POS proposition & communication Sector- FMCGBusiness Practice- Brand & CommunicationThe Need A world leader in beauty and cosmetics was looking at launching their in-store POS and below the line communication in a new market in the region. The need was to effectively translate a “Global Style and make up positioning” in the…
Understanding Islamic banking card needs Sector- Banking & FinanceBusiness Practice- Brand & CommunicationThe Need The client wanted to be positioned as an expert in Islamic Banking and understand Islamic card users preferences in order to develop relevant CVPs. Our Approach The research included a first level of understanding through a qualitative research, followed by a…
Online shopping, payments attitudes & behavior research Sector- Banking & FinanceBusiness Practice- Brand & CommunicationThe Need Insights around consumer attitudes, behavior towards online shopping, online payments, and card security perceptions. Our Approach Quantitative online research among online shoppers and users of new payment methods such as digital wallets, contactless cards, QR payments. The Outcome The research…
Customer experience management research, mapping different customer journeys Sector- Real Estate / Retail AssetsBusiness Practice- Customer ExperienceThe Need Monitoring tenants and corporate client’s satisfaction in each of client’s communities across the different customer journeys – from the moment they enquire about a property till they move out. Our Approach A holistic research composed of 2…
Large scale event satisfaction research and assess it’s impact on brand equity Sector- Real EstateBusiness Practice- Customer ExperienceThe Need The client, a large government economic city, was organizing a mega event that includes international golf tournament with participants being World renowned golfers and also conduct concerts, cultural and entertainment activities at their premises. Towards this,…
Brand health assessment of a Real Estate financing brand Sector- Banking & FinanceBusiness Practice- Brand Equity Measurement & TrackingThe Need The client was keen to assess their brand’s health in terms of awareness, usage, brand image etc., in a competitive context. They also wanted to evaluate the advocacy strength for their brand as well as…
Branch merchandise evaluation and it’s impact on engagement Sector- Banking & FinanceBusiness Practice- Customer ExperienceThe Need Assess branch merchandising to drive merchandising excellence inside the bank branches through: Stands & Posters distribution (Accessible) Stands & Posters locations (Convenience) Leaflets & Posters Contents (Relevance & Informative) Leaflets & Posters Visual Design (Appeal) Our Approach 3 staged…