Branch customer experience research

Banking & Finance, Case Studies, Retail Banking

Branch customer experience research Sector- Banking & FinanceBusiness Practice- Customer ExperienceThe Need To measure and track customer experience with client bank’s branches – across different customer proposition/segments. Understand relative importance of various aspects that are part of the customer journey in terms of staff, process, personal quality, waiting time etc. How does the client perform…

Brand image & equity assessment among banking customers

Banking & Finance, Case Studies, Retail Banking

Brand image & equity assessment among banking customers Sector- Banking Business Practice- Brand & CommunicationThe Need Understand the current brand image among customers in a competitive context Our Approach A Qualitative Brand Equity Research among different types of banking customers to understand how client brand is positioned in relation to its key competition on aspects…