Impact of Pack Change Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need Assess retention rate among own franchise, understand reasons for turn-over (alienation, if any) and assess impact of pack change on the overall brand as also on taste perceptions, taste satisfaction and brand imagery in KSA, UAE and Kuwait. Our Approach Panel of adult…
Competitive Tariff Monitor for a Telecom Service Provider Sector- TelecomsBusiness Practice- Market UnderstandingThe Need The pre-paid telecom market is very dynamic with service providers launching new tariff plans on a very regular basis. The need was to track which types of tariff plans cut better with customers, in terms of consideration and pick-up. Our Approach…
Beverage Brand Renovation Research Sector- FMCGBusiness Practice- Brand & CommunicationThe Need The brand seemed to have lost relevance and therefore, suffered an alienation from core category franchise. This was because of excess focus on flavours, instead of the core beverage intrinsic platform. The need was to reinforce the intrinsic core, to win back lost franchise.…