Category Archives: Beverages

Beverage Brand Renovation Research

Beverage Brand Renovation Research Sector- FMCGBusiness Practice- Brand & CommunicationThe Need The brand seemed to have lost relevance and therefore, suffered an alienation from core category franchise. This was because of excess focus on flavours, instead of the core beverage intrinsic platform. The need was to reinforce the intrinsic core, to win back lost franchise.…

Ethnography research to explore music listening among teens & young adults

Ethnography research to explore music listening among teens & young adults Sector- FMCGBusiness Practice- Brand & Communication The Need Exploring music among teens & young adults in Iraq. Our Approach A qualitative approach – digital ethnography followed by focus groups to explore the lives of teens & young adults in Iraq & the role of…