Competitive Tariff Monitor for a Telecom Service Provider

Case Studies, Telecommunications, Voice and Data Packages

Competitive Tariff Monitor for a Telecom Service Provider Sector- TelecomsBusiness Practice- Market UnderstandingThe Need The pre-paid telecom market is very dynamic with service providers launching new tariff plans on a very regular basis. The need was to track which types of tariff plans cut better with customers, in terms of consideration and pick-up. Our Approach…

Understanding telecom needs amongst female customers

Case Studies, Telecommunications, Voice and Data Packages

Understanding telecom needs amongst female customers Sector- TelecommunicationsBusiness Practice- Market understanding The Need To revisit the female segment in order to better understand the voice and data requirements of various sub-segments within females such as teenagers, homemakers, working professionals, new mothers etc. Our Approach A qualitative research study with females to understand various sub-segments among…