Shopper interventions research at the Airport Duty Free using Eye Tracking Sector- Beauty CareBusiness Practice- Shopper & Retail, Beautycare, Eye Tracking, Behavioral ScienceThe Need Shopping in malls and online is different from duty free. The interventions, needs and expectations associated are different. There was a need to cater to locals and visitors alike in Dubai…
Comparing Total Cost of Maintenance (TCM) at Dealer Service Center vs Independent Workshops Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess…
Spare Parts Price Comparison – OEM, OES and IAM Parts Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess price competitiveness of…
Tracking Vehicle Price & Promotions for Retail & Fleet Customers Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, 4SiGHT Online Vehicle Pricing SimulatorThe Need Client’s vehicle pricing team needed answers to some critical business questions, they asked us: “What is the trend of our price positioning within each vehicle segment vis-à-vis our competitors? Are our promotion…