Store visibility impact assessment research Sector- Food retail, Shopping MallsBusiness Practice- Brand & Communication, Shopper & RetailThe Need A world leading ice cream brand launched a store in one of the largest malls in UAE. Despite having a premium location, the store was having difficulties generating traffic and sales compared to other stores within the…
Communication routes evaluation research Sector- Banking & FinanceBusiness Practice- Brand & Communication, Brand PositioningThe Need The client has a relatively strong brand in the UAE but relatively low market share. Through their communication they aim to establish a brand positioning that demonstrates a clear point of view, makes the brand meaningful and relevant to their…
Diagnostic packaging impact assessment research Sector- FMCG, Food productBusiness Practice- Market Understanding, Shopper & RetailThe Need A brand of fresh food was losing shares in a segment where they have been the market leader. Despite the introduction of a new packaging design, the brand continued to lose share to competition. To arrest this, the client…
Packaging revamp research Sector- FMCG, TobaccoBusiness Practice- Innovation & Product DevelopmentThe Need Based on past research, the client recognized an opportunity to modernize packaging among their target group. New pack options were to be designed to incorporate the brand vision & help streamline portfolio design. Our Approach Digital Immersions were first conducted to understand current…
Shopper interventions research at the Airport Duty Free using Eye Tracking Sector- Beauty CareBusiness Practice- Shopper & Retail, Beautycare, Eye Tracking, Behavioral ScienceThe Need Shopping in malls and online is different from duty free. The interventions, needs and expectations associated are different. There was a need to cater to locals and visitors alike in Dubai…
Comparing Total Cost of Maintenance (TCM) at Dealer Service Center vs Independent Workshops Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess…
Spare Parts Price Comparison – OEM, OES and IAM Parts Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess price competitiveness of…
Tracking Vehicle Price & Promotions for Retail & Fleet Customers Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, 4SiGHT Online Vehicle Pricing SimulatorThe Need Client’s vehicle pricing team needed answers to some critical business questions, they asked us: “What is the trend of our price positioning within each vehicle segment vis-à-vis our competitors? Are our promotion…
Car Clinics – New Vehicle Evaluation in Saudi Arabia Sector- AutomotiveBusiness Practice- Innovation & Product Development, Quantitative, Central Location ResearchThe Need The Client were planning on entering the highly competitive LCV category in the region with KSA being their primary focus. The KSA market is dominated by offerings from the major Japanese OEMs. The client’s…