Brand health assessment of a Real Estate financing brand Sector- Banking & FinanceBusiness Practice- Brand Equity Measurement & TrackingThe Need The client was keen to assess their brand’s health in terms of awareness, usage, brand image etc., in a competitive context. They also wanted to evaluate the advocacy strength for their brand as well as…
Branch merchandise evaluation and it’s impact on engagement Sector- Banking & FinanceBusiness Practice- Customer ExperienceThe Need Assess branch merchandising to drive merchandising excellence inside the bank branches through: Stands & Posters distribution (Accessible) Stands & Posters locations (Convenience) Leaflets & Posters Contents (Relevance & Informative) Leaflets & Posters Visual Design (Appeal) Our Approach 3 staged…
Employee engagement research Sector- FMCGBusiness Practice- Customer Experience, Employee EngagementThe Need The client would like to be the employer of choice in the region and have satisfied employees, who would impact motivation, engagement and in turn loyalty Our Approach All employees were targeted across business line, experience, job function, gender and nationality across the region…
Ethnography research to explore music listening among teens & young adults Sector- FMCGBusiness Practice- Brand & Communication The Need Exploring music among teens & young adults in Iraq. Our Approach A qualitative approach – digital ethnography followed by focus groups to explore the lives of teens & young adults in Iraq & the role of…
Exploring potential of retail stores for tweens Sector- Retail Business Practice- Innovation & Product Development The Need The client believes there is a potential to create a retail store targeting tweens – an untapped audience in the region Our Approach A Qualitative insights phase to explore what attracts the attention of tweens & the in-store…
Retail merchandising evaluation research Sector- Beauty Care Business Practice- Shopper & Retail The Need The client wanted to evaluate a new merchandising unit – is it able to help make the overall shopping experience more consumer friendly. The merchandising unit was set up in a test mall in Dubai & Riyadh. This was compared to…
