Product and cost optimization research for cheese Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need Product optimization to improve the profitability in KSA, Egypt & Lebanon Our Approach A Quantitative research with both rationalization & superiority objectives. To fuel growth by assessing the level of risk (among the core brand users) of launching a cost-optimized…
Usage & attitudes study for condiments category in Saudi Arabia Sector- FMCGBusiness Practice- Brand & CommunicationThe Need Usage & attitudes study in KSA Our Approach A two-stage Quantitative research, to measure the household penetration & frequency of consuming food products/condiments, category consumption behavior, barriers, purchase behavior, brand awareness/ usage/ image, attitudes towards food/ lifestyle/ health…
Milk usage and habits research in Saudi Arabia Sector- EducationBusiness Practice- Brand & CommunicationThe Need Milk usage & consumption habits in KSA Our Approach A two-stage Quantitative research, to map all the usage & consumption occasions of evaporated milk, understand the consumer behavior with regards to various applications of evaporated milk (tea & coffee whitening,…
Post-launch evaluation research for cheese Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need Post-launch evaluation for a new variant of square portion in KSA Our Approach Holistic research involving both Qualitative and Quantitative, to evaluate the launch of client’s portion cheese based on how best it meets consumers’ needs & expectations, triggers & barriers to…
Assessing the potential for a new premium school Sector- EducationBusiness Practice- Innovation & Product DevelopmentThe Need Assessing the potential for a new target-specific premium school. Our Approach A holistic research involving both Qualitative and Quantitative, to understand parents’ attitudes towards schooling for their daughter/s. Measuring the overall concept appeal and sizing the willingness of target audience…