Usage & attitudes study for condiments category in Saudi Arabia

Case Studies, Condiments (Mayonnaise, Ketchup, Peanut Butter, Salad Dressing, Popcorn), FMCG

Usage & attitudes study for condiments category in Saudi Arabia Sector- FMCGBusiness Practice- Brand & CommunicationThe Need Usage & attitudes study in KSA Our Approach A two-stage Quantitative research, to measure the household penetration & frequency of consuming food products/condiments, category consumption behavior, barriers, purchase behavior, brand awareness/ usage/ image, attitudes towards food/ lifestyle/ health…

Post-launch evaluation research for cheese

Case Studies, Cheese (Square Portions), FMCG

Post-launch evaluation research for cheese Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need Post-launch evaluation for a new variant of square portion in KSA Our Approach Holistic research involving both Qualitative and Quantitative, to evaluate the launch of client’s portion cheese based on how best it meets consumers’ needs & expectations, triggers & barriers to…