Employee engagement research Sector- FMCGBusiness Practice- Customer Experience, Employee EngagementThe Need The client would like to be the employer of choice in the region and have satisfied employees, who would impact motivation, engagement and in turn loyalty Our Approach All employees were targeted across business line, experience, job function, gender and nationality across the region…
Ethnography research to explore music listening among teens & young adults Sector- FMCGBusiness Practice- Brand & Communication The Need Exploring music among teens & young adults in Iraq. Our Approach A qualitative approach – digital ethnography followed by focus groups to explore the lives of teens & young adults in Iraq & the role of…
Exploring potential of retail stores for tweens Sector- Retail Business Practice- Innovation & Product Development The Need The client believes there is a potential to create a retail store targeting tweens – an untapped audience in the region Our Approach A Qualitative insights phase to explore what attracts the attention of tweens & the in-store…
Retail merchandising evaluation research Sector- Beauty Care Business Practice- Shopper & Retail The Need The client wanted to evaluate a new merchandising unit – is it able to help make the overall shopping experience more consumer friendly. The merchandising unit was set up in a test mall in Dubai & Riyadh. This was compared to…
Branch customer experience research Sector- Banking & FinanceBusiness Practice- Customer ExperienceThe Need To measure and track customer experience with client bank’s branches – across different customer proposition/segments. Understand relative importance of various aspects that are part of the customer journey in terms of staff, process, personal quality, waiting time etc. How does the client perform…
ACES Report 2019 ACES Report 2019
Consumer opinion towards ‘women-only’ parking spaces in Saudi Arabia We recently posted a question on LinkedIn; to find out people’s views on newly designed women-only parking space by a leading mall in Riyadh, KSA. Sources: https://en.wikipedia.org/wiki/Women%27s_parking_space http://www.debate.org/opinions/women-only-parking https://www.thelocal.de/20150730/women-only-parking-spaces-sensible-or-sexist https://www.straitstimes.com/asia/east-asia/chinas-women-only-parking-spaces-decried-as-sexist https://www.independent.ie/life/motoring/car-talk/the-shespot-debate-are-femaleonly-parking-spaces-practical-or-sexist-31454155.html
Consumer perception towards cryptocurrencies in Saudi Arabia
Customer reactions to Apple Pay launch in UAE Educate Customers about Apple Pay Although awareness, is reasonably good about the launch of Apple Pay in UAE, majority lack knowledge about it (is like a black box to them). It is very important to educate about Apple – How it works; Why to use Apple Pay;…
Consumer opinion towards women driving in Saudi Arabia Saudi Women2Drive: Men react with cautious optimism Reveals a recent survey by 4SiGHT Research & Analytics among men in Saudi Arabia 73% – Will Change Lifestyle of Women in Saudi Arabia 67% – Will Increase Monthly Household Expenses 73% – There is a need for Society to…