Consumer reactions to launch of Cinema in Saudi Arabia
Consumer reactions to launch of Cinema in Saudi Arabia 75% Residents in Saudi mention it to be a positive development. Reveals a recent survey by 4SiGHT Research & Analytics
Understanding Moonplot
MOONPLOT – let’s go to the moon!! For visualizing the brand image data, we use one of the following charts in our report Association data – Brand Image Profiles Biplot Representation In this issue, I am going to talk about one more way to visualize the brand image data. It is known as Moonplot. Before…
Blockchain in Market Research
Blockchain in Market Research A month ago, we published a short survey conducted in UAE and KSA on Blockchain technology. It is a short market scan to understand the consumer understanding of Blockchain and its associated cryptocurrencies. When we prepared the write up to be circulated among our clients and partners, I put together a…
Attitude to cryptocurrencies amongst UAE consumers
Attitude to cryptocurrencies amongst UAE consumers It all started with BITCOIN, the poster child for blockchain protocol which caught the public imagination in 2017 due to its dramatic increase in valuation. While the blockchain protocol was created in 2008 as a means to bypass the central regularly authority, it never reached to its full potential…
Reactions to VAT implementation in Saudi Arabia
Reactions to VAT implementation in Saudi Arabia A recent survey by 4SIGHT Research & Analytics reveals quick facts about VAT in the Saudi Arabia
Assess impact of VAT on consumer spending habits in Saudi Arabia
Assess impact of VAT on consumer spending habits in Saudi Arabia A recent survey by 4SIGHT Research & Analytics reveals that people in Saudi Arabia are planning to cut down spending on certain categories
Understanding telecom needs amongst female customers
Understanding telecom needs amongst female customers Sector- TelecommunicationsBusiness Practice- Market understanding The Need To revisit the female segment in order to better understand the voice and data requirements of various sub-segments within females such as teenagers, homemakers, working professionals, new mothers etc. Our Approach A qualitative research study with females to understand various sub-segments among…
Brand image & equity assessment among banking customers
Brand image & equity assessment among banking customers Sector- Banking Business Practice- Brand & CommunicationThe Need Understand the current brand image among customers in a competitive context Our Approach A Qualitative Brand Equity Research among different types of banking customers to understand how client brand is positioned in relation to its key competition on aspects…
Research to assess financial literacy among Youth customer segment
Research to assess financial literacy among Youth customer segment Sector- Banking Business Practice- Innovation & Product DevelopmentThe Need Explore the scope of creating awareness about financial education and its importance to premier youth. Also assess feedback on youth banking propositions. Our Approach An exploratory qualitative research study among youth to understand their attitudes and behaviour…
Evaluate the potential for new concept around Organic Milk
Evaluate the potential for new concept around Organic Milk Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need To test the new product concepts of Organic Dairy milk Our Approach A Qualitative concept testing study to evaluate the new concepts around organic milk. Two distinct concepts were tested among their target customers. Design: Focus Group Discussions…